How Practo Works: Their Business Model in 2024

June 27, 2023
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Online healthcare consulting is a rapidly growing industry that has seen tremendous growth in recent years. Practo Clone is at the forefront of this trend and has emerged as a leading player in the industry. In this article, we will provide an in-depth look at Practo’s business model, examining its history, growth, revenue streams, products and services, challenges and risks, benefits, financial performance, and technology and innovation.

What is Practo?

Practo is an online platform that facilitates connections between patients and healthcare providers. Established in 2008 by Shashank N.D and Abhinav Lal, this Bangalore-based company offers various healthcare services, such as online consultations, appointment scheduling, telemedicine, medical subscriptions, medicine delivery, and enterprise solutions.

History and Growth of Practo

Practo started as a simple directory of doctors but soon evolved into a full-fledged healthcare platform. Over the years, It has achieved several key milestones, including raising $239 million in funding, acquiring several companies, and expanding its services across several countries.

How Practo Works

Practo, a leading digital healthcare company, has established itself as a reliable platform connecting patients with healthcare professionals. With a strong focus on user experience and convenience, it offers a wide range of healthcare services to cater to the diverse needs of its users.

The Business Model

Their revenue model revolves around multiple streams of income. The company earns commissions from appointment bookings, charges fees for healthcare services provided, and generates revenue through advertising. This well-structured business model ensures a seamless user experience while ensuring the company’s profitability.

Connecting Patients with Doctors

It simplifies the process of finding suitable doctors and clinics for patients. Through their user-friendly platform, patients can easily search for doctors based on specific requirements such as specialties, qualifications, and insurance coverage. The platform also incorporates patient reviews and ratings, empowering users to make well-informed decisions when selecting healthcare professionals.

Enhancing Accessibility with Online Consultations

Recognizing the need for accessible healthcare, Practo has introduced online consultations. This innovative service enables patients to consult with doctors remotely, eliminating the need for physical visits. Through secure video calls, patients can receive expert medical advice from the comfort of their own homes, saving time and reducing costs associated with travel.

Comprehensive Healthcare Services

It extends its healthcare offerings beyond consultations by partnering with hospitals and clinics. This collaboration allows the platform to provide additional services such as lab tests and health checkups, ensuring a holistic approach to healthcare. Moreover, Practo’s online pharmacy service enables patients to conveniently order medicines and have them delivered right to their doorstep, enhancing the overall healthcare experience.

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Revenue Streams

Practo generates revenue through multiple streams, including subscription-based revenue, commission-based revenue, ad-based revenue, and marketplace-based revenue.

Subscription-based revenue

A range of subscription-based services is offered to healthcare providers, including appointment booking, telemedicine, and enterprise solutions.

Commission-based revenue

The company earns a commission on appointments and services booked through its platform.

Ad-based revenue

Revenue is generated through targeted advertising on the platform.

Marketplace-based revenue

The platform acts as a marketplace for healthcare products and services, earning a commission on sales.

Products and Services Offered

As a healthcare technology company, Practo provides an extensive range of products and services catering to the needs of patients, doctors, and healthcare providers. Here are some of the offerings:

Practo Ray (for doctors)

It is a cloud-based practice management software designed to assist doctors and healthcare providers. It simplifies appointment management, patient data organization, billing, and inventory management, allowing doctors to enhance their efficiency and focus on delivering optimal patient care.

Features of Practo Ray include:

  • Appointment management
  • Electronic health records (EHR)
  • Billing and invoicing
  • Inventory management
  • Dashboard for analytics and insights

Practo Consult (online consultation)

It is an online consultation platform enabling patients to connect with doctors remotely. By facilitating video, audio, or chat-based consultations, patients can seek medical advice conveniently from the comfort of their homes.

Key Features of Practo Consult:

  • Instant access to specialist doctors
  • Chat, phone, or video consultations
  • Option to upload medical records and prescriptions
  • Affordable pricing

Practo Health Stack (enterprise solutions)

It encompasses a suite of healthcare technology solutions tailored for hospitals, clinics, and healthcare providers. It offers various software solutions to optimize operations and enhance patient outcomes.

Key Features of Practo Health Stack:

  • Hospital management software
  • Electronic health records (EHR)
  • Telemedicine solutions
  • Patient engagement tools
  • Analytics and insights

Practo Prime (medical subscription service)

It is a medical subscription service that grants patients unlimited teleconsultations with specialist doctors. It also provides discounts and cashback on medicines and diagnostic tests, ensuring affordable access to essential healthcare services.

Features of Practo Prime include:

  • Unlimited teleconsultations with specialist doctors
  • Discounts and cashback on medicines and diagnostic tests
  • Personalized health tips and reminders
  • Dedicated health manager for patients

Practo Order (medicine delivery platform)

It is a convenient medicine delivery platform that allows patients to order their medications online and have them delivered to their doorstep. This service saves time and money while ensuring easy access to necessary medicines.

Features of Practo Order include:

  • Easy ordering process
  • Delivery within 24 hours
  • Prescription upload option
  • Cash on delivery option

Benefits of Using Practo

With the advancements in technology and innovations in the healthcare sector, there has been a significant increase in the use of health tech platforms. One such health-tech platform that has gained significant recognition worldwide is Practo. It is an online healthcare platform that connects patients with healthcare providers. The following are the benefits of using Practo.


It provides healthcare services with incredible ease, making it convenient for patients to book appointments from the comfort of their homes. With Practo, patients can search for healthcare providers, book appointments, and manage their medical records online. It allows patients to schedule appointments for in-person consultations or teleconsultations. This feature ensures that patients can receive immediate medical attention regardless of their location.


  • Practo offers patients a cost-effective healthcare platform. Practo’s system allows patients to search for healthcare providers based on their budgets. The platform provides a list of healthcare providers that suit the patient’s budget, ensuring that patients do not break the bank on healthcare expenses.
  • Additionally, It has a feature that enables patients to compare healthcare providers’ prices. This feature ensures that patients can choose the most suitable healthcare provider based on their budget. Therefore, Practo provides affordable healthcare access for everyone, regardless of their financial capabilities.


  • It provides full transparency about healthcare providers’ credentials, experience, and patient reviews. Patients can access this information when searching for a healthcare provider, allowing them to make informed decisions when selecting a healthcare provider.
  • Practo’s platform also promotes transparency in healthcare pricing. Patients can view the healthcare provider’s consultation fees, lab test fees, and medication prices before booking an appointment. This feature allows patients to estimate their healthcare expenses before receiving the treatment, thus avoiding any surprises regarding the payments.

Quality assurance

  • One of the most critical benefits of using Practo is the quality assurance of healthcare services. It provides patients with a wide range of healthcare providers to choose from, ensuring that patients receive top-quality healthcare services.
  • Practo’s platform also provides healthcare providers’ patient reviews, making it easier for patients to select a healthcare provider based on their quality of service. It also offers rating systems that provide healthcare providers’ ratings based on their services’ quality.

Challenges and Risks Faced by Practo

Practo faces several challenges and risks, including competition from other healthcare startups, regulatory compliance and data privacy concerns, economic and market risks, and technology-related challenges and risks.

Competition from other healthcare startups

Practo faces competition from several other healthcare startups that offer similar services.

Regulatory compliance and data privacy concerns

As an online healthcare platform, Practo must comply with various regulations related to healthcare and data privacy.

Economic and market risks

Their business model is dependent on various factors, including economic trends and market conditions.

Technology-related challenges and risks

As a technology-driven company, Practo must constantly adapt to emerging technologies and trends.

Financial Performance and Future Projections

The company has achieved impressive financial growth over the years, with revenue, profit, and growth figures all on the rise. It also has plans for future expansion and growth.

Revenue, profit, and growth figures

Practo has experienced steady revenue growth in recent years, with projections indicating continued growth in the future.

Market share and competitive landscape

It is one of the leading healthcare platforms globally and faces competition from various other companies.

Future expansion plans and projections

There are plans to expand into new markets and introduce new products and services in the future.

Technology and Innovation

At the forefront of healthcare technology, It continues to drive innovation, staying ahead of the curve.

Artificial intelligence and machine learning

Utilizing AI and ML, It enhances its services and elevates the patient experience.

Virtual and augmented reality

Exploring VR and AR, Practo revolutionizes healthcare with immersive solutions.

Blockchain technology

Practo experiments with blockchain to enhance data privacy and security.

Internet of Things (IoT)

Exploring IoT devices, Practo pioneers the integration of smart healthcare solutions.


As a prominent online healthcare platform, Practo has successfully transformed the connection between patients and healthcare providers. Through its cutting-edge solutions, patient-centric approach, and dedication to technological advancements, It has become a catalyst for change in the healthcare industry, ensuring convenience and affordability for all. With its unwavering commitment to innovation, Practo is set to shape the future of healthcare for years ahead.

Commonly Asked Queries

It offers a range of healthcare products and services, including appointment booking, telemedicine, medical subscription services, and medicine delivery.

Practo generates revenue through multiple streams, including subscription-based revenue, commission-based revenue, ad-based revenue, and marketplace-based revenue.

It provides healthcare providers with an efficient and easy-to-use platform for managing appointments, consultations, and other healthcare services.

Practo provides patients with convenient and cost-effective access to healthcare services.

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    Gauri Pandian

    Gauri Pandian is a seasoned Business Development Manager with 9 years of experience in sales and client relations. Currently, she is responsible for business growth and client acquisition as a BD Manager at Zipprr, a leading custom software development firm. Prior to this, she has worked with Early-stage startups helping them scale through strategic partnerships. Gauri has a crack for understanding customer pain points and unlocking new opportunities.