15 Amazing Perks That Will Make Taskers Loyal to Your Platform
The gig economy is booming, and more people than ever are turning to freelance and contract work for supplemental or primary income. This has led to no shortage of platforms vying to connect these independent workers, known as “taskers,” with jobs and clients.
However, in such a competitive landscape, standing out and keeping top talent engaged requires going above and beyond basic functionality. Taskers have choices, so platforms must offer real value and incentives to cultivate loyalty. With the right benefits, a platform can transform taskers from free agents into long-term brand ambassadors.
This post outlines 15 powerful perks that show taskers they are more than disposable labor. Implementing these demonstrates real commitment to their success and quality of life – guarantees that will earn unwavering allegiance.
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1. Competitive Pay
Pay is always a top priority, so compensation must be competitive from day one. Research market rates for similar gigs and aim to pay 5-10% above the average. Establish clear, transparent pricing policies for different job types.
Offer performance-based bonuses for extra jobs completed within a month or positive client feedback. Consider sliding pay scales where rates gradually increase with seniority or positive ratings.
Taskers will accept lower pay from established brands they trust, so pay that emphasizes their value from the start. Bonuses reward top producers and keep others striving to boost earnings over time.
2. Health Insurance Benefits
Providing health insurance options shows you care about taskers’ well-being beyond work. Partner with carriers to offer affordable individual plans or group rates for full-timers.
Dental and vision are also crucial but often omitted. Allocate subsidies based on hours worked to make premiums manageable. Cover a percentage of costs to support taskers dedicating themselves to the platform.
Insurance lifts worries about medical bills derailing finances or careers. It signals your platform facilitates stable, long-term work if desired. Taskers experiencing gaps in employer coverage will appreciate this stability.
3. Retirement Savings Plans
While contract work allows flexibility, it often lacks traditional benefits like retirement accounts. Offering 401k plans or IRAs lets taskers save for the future with your assistance.
Set an initial company match rate of 50% on the first 6% of contributions. This strengthens ties while requiring minimal startup budget. Gradually increase the match as the business grows.
Many taskers are newly independent, so guidance on long-term planning retains loyalty. Retirement plans dignify work done through your platform as viable, sustainable careers.
4. Paid Time Off
No one enjoys working without pause. Offer all taskers, even part-timers, a modest number of paid vacation and sick days annually based on hours.
For example, those averaging 20+ hours receive 40 PTO hours per year. Use an accrual system where time is granted with each pay period to prevent overuse early on.
Paid leave retains quality taskers facing burnout from constant work. It shows their well-being matters beyond economic transactions. Those juggling multiple gigs will appreciate work-life balance support.
5. Professional Development
Beyond financial rewards, support taskers’ long-term goals through training subsidies. Offer reimbursements up to $1,000 yearly for classes, certifications, or conferences in their field.
Consider hosting in-house seminars with expert speakers at your offices. Provide on-demand courses through partnerships with popular learning platforms.
Growth-oriented taskers stay engaged by building new skills. Your investment keeps talent pipeline full of higher-skilled workers and strengthens your brand’s reputation as a career builder. It also increases taskers’ value and earnings on all platforms over time.
6. Flexible Scheduling
Autonomy is a cornerstone of independent work, so avoid restrictive policies. Allow taskers to set availability and decline jobs without penalty. Let them choose block out dates for vacations in advance.
Apps should make managing schedules simple with intuitive calendars. Accommodate last-minute cancellations from both sides when possible through backup workers.
Flexibility reduces stress of juggling multiple roles. It shows respect for taskers’ priorities beyond your platform. Control and freedom are powerful retention tools for those highly in-demand.
7. Transportation Reimbursement
Due to the on-demand nature of many gigs, mileage adds up fast, yet platforms often neglect associated costs. Track business miles driven and offer standard 54.5-cents/mile reimbursement for eligible trips.
Cover parking fees, tolls and public transit costs too. Process submissions within 1-2 pay periods to pace cash flow. Reimbursements sustain taskers reliant on cars for better access to jobs. You support their personal vehicle expenses incurred producing work through your service.
8. Discounts and Perks
Partnerships unlock perks boosting taskers’ savings without large budget hits. Negotiate deals with retailers, gyms, cell carriers etc. and promote exclusive rates through your app or intranet.
Consider branded prepaid debit cards loaded monthly with $25-50 for approved purchases at affiliates. Anything slimming monthly bills or rewarding loyalty strengthens the value proposition.
Perks show appreciation for their endorsement and improve your platform’s lifestyle appeal among competitors. Happier taskers remain loyal advocates.
9. Accident Insurance
In rare cases, on-the-job injuries could derail a tasker’s finances and career. Provide group accident insurance covering costs like ER visits, ambulance trips and lost wages from platform-linked incidents.
Market premiums aggressively to attract full-time taskers. Even part-timers will opt into peace of mind. Fair pricing and broad coverage communicates your commitment to safety and support through uncertain times.
10. Life Insurance
Tragic accidents are unpredictable. Offer $50,000-$100,000 life insurance policies for $10-20/month through partnerships. Even modest coverage provides bereaved families funds to cover final costs or lost income.
Subsidize some premium for full-timers to sweeten the employee value proposition. Death is difficult to confront, but prudent protection maintains livelihoods and loyalty from beyond the grave for your highest producers.
11. Parental Leave
Today’s workforce includes many caregivers. Extend a portion of accrued PTO as paid family leave for welcoming newborns or adopting.
Example: Taskers may use 40 of 80 earned PTO hours at full pay plus an additional 40 at half-pay as parental leave within the baby’s first year. This maintains income and jobs through major life events keeping talent engaged long-term.
Supporting families fosters appreciation and brand loyalty among time-strapped parents depending on flexible work to balance responsibilities. Your platform is an employer of choice for all life seasons.
12. Student Loan Repayment
As education costs soar, student loan debt cripples many. Partner with a student loan repayment assistance program providing matching grants up to $5,000/year or a 5% match on payments.
Your investment reduces their financial burden and keeps youthful talent productive for years to come. Those years away from full-time careers focused on studying now have more motivation to dedicate prime earning years back to your platform.
13. Referral Bonuses
Incentivize unpaid brand advocacy through word-of-mouth marketing. Pay $50-100 each for successful friend or family member sign-ups that complete qualifications like probations.
Bonus amounts could escalate based on referee seniority or performance reviews. Automatic bonuses stack with discretionary spot awards for spectacular recruitment streaks.
Engaged micro-influencers touting your service voluntarily through authentic relationships are the most credible. Humble bonuses convert satisfied taskers into your best salespeople.
14. Administrative Support
Respond promptly to issues and provide dedicated help channels. Assign dedicated representatives based on volume or expertise to personally resolve complex matters.
Same-day callback goals and maximum 1-2 business day resolutions assure quick problem-solving. Transparency into case status reduces frustration. Positive experiences reinforce your ethics and build trust in tough times.
Reliable support demonstrates commitment to both tasker and client satisfaction, a cornerstone of long-term sustainability and loyalty on both sides of the platform.
15. Recognition Programs
Publicly highlight top performers to motivation through monthly spotlights on your blog or social profiles. Feature 5-star reviews, case studies or quirky success stories.
Hand out achievement badges displayed prominently in bios or profiles. Award plaques, gift cards or trophies at annual galas or summits celebrating years of dedication.
Social rewards satisfy human craving for social proofs of value. They activate positive feedback loops where appreciation inspires harder work to sustain elite status, driving new levels of engagement and excellence.
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Conclusion
In closing, the success of any platform relies entirely on the continued loyalty of its taskers. By prioritizing their well-being, financial stability, work-life balance and career growth, you cultivate advocates who are invested in your mutual long-term prosperity. The perks outlined here lay the groundwork for trusting relationships with independent talent. When taskers feel truly valued by an organization, they will reciprocate with dedication, referrals and exemplary work. Implement these loyalty-boosting benefits to attract the highest performers and transform your platform into an employer of choice for generations to come.
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